The Story of Mookuthi: A Journey Through Tradition and Identity
At its heart, Mookuthi is more than just a jewelry brand—it is a revival of heritage, an ode to identity, and a tribute to craftsmanship. Rooted in Indian traditions, Mookuthi breathes new life into the art of nose jewelry, transforming it from a simple ornament into a powerful expression of culture and selfhood.
Official Website – Mookuthi.com
Founder – Sarath Selvanathan
Store Address – Mookuthi.com, 33, Vijayaraghava Road, Chennai 600 017
A Deeply Personal Beginning
The journey of Mookuthi is woven with personal memories, nostalgia, and a deep appreciation for craftsmanship. It began with a realization—nose jewelry is not just an accessory; it holds a unique place in Indian customs, symbolizing history, tradition, and even rebellion. For many, wearing a nose pin is a rite of passage, a cherished heirloom, or a silent yet bold statement of individuality.
This understanding led to a mission: to reimagine nose jewelry, blending traditional techniques with contemporary artistry while preserving its soul.
Celebrating Artisanal Craftsmanship
Each piece at Mookuthi is a labor of love, meticulously handcrafted by skilled artisans who have inherited their craft through generations. Inspired by India’s diverse cultural landscape, our designs are an elegant fusion of regional influences—from the intricate goldwork of South Indian temple jewelry to the understated grace of Mughal aesthetics.
We work closely with artisans, ensuring that every nose pin, ring, or stud is not just an ornament but a timeless piece of art, infused with history and emotion.
Nose Jewelry as a Statement
Mookuthi believes that a nose pin is more than just an accessory—it is an identity. Whether worn as a symbol of tradition, a mark of empowerment, or a style statement, each piece tells a unique story. We embrace diversity in design, offering something for every woman—whether she seeks minimal elegance or intricate grandeur.
Bridging Heritage and Modernity
While rooted in age-old traditions, Mookuthi embraces a modern outlook. We understand that today’s woman values both heritage and individuality, and our collections reflect this balance. By reinterpreting classic designs for contemporary wearers, we create nose jewelry that resonates across generations.
A Brand with a Soul
Mookuthi is not just about jewelry—it’s about preserving stories, honoring traditions, and redefining elegance. Every piece is a celebration of craftsmanship, a connection to history, and an invitation to embrace your identity with pride.
Our journey is one of passion, culture, and artistry. And through every design, we invite you to embark on this journey with us.
Discover the world of Mookuthi—where tradition meets timeless elegance.
Venkat